World’s biggest daily fantasy sports company Dream 11 ropes in Former WWE Giant The Great Khali for its Dream Sale during the IPL 2023

Dream 11 added The Great Khali to its big roster of celebrity promoters and endorsers. Khali became Dream 11’s first non cricket athlete brand ambassador. Khali has been gaining great brand mileage on social media due to his comical content and something which is leveraged very well by Dream 11. The campaign is well executed during the opening week of the IPL on Star Sports and other leading TV channels in addition to Jio Cinema and other OTT apps.

Dafanews comes on board as Official Sponsor for Matrix Fight Night (MFN) to be held in Delhi on March 31, 2023

Sports news and entertainment portal successfully sponsored the 11th edition of Matrix Fight Night held in New Delhi on March 31. MFN is India’s leading Mixed Martial Arts promotion and is backed by the Shroff family including leading Bollywood actor Tiger Shroff. Dafanews’ partnership with MFN allowed the brand to tap into a completely new segment through a sport which is fast picking up in India and other developing markets for Dafa. The event was live streamed on India’s leading OTT platform- Disney+Hotstar and therefore allowed the brand to soak in prime time viewership on a premium platform.

Parimatch News Saurashtra Premier League (Exclusive Commercial Partners)

As partners of this exciting domestic T20 league we onboarded many brand partners including Parimatch News as the Title Partner for season 2. Our drive and focus was to enhance the commercial value of the league and create unique and different ways in which the brand partners could leverage the association for maximum ROI. Successfully enough we could deliver multifold value for all our partners across all marcom for enhanced exposure and market capitalisation.

Music Accessory brand Ubon signs up The Great Khali

India’s leading music and mobile accessories company Ubon was on the lookout for expanding their B2B distributor network and additionally servicing the existing ones. We were strategically able to create an offering wherein the former Indian wrestler and now social media sensation The Great Khali joined hands with Ubon for a unique made in India  partnership. The wrestler is the face of the brand and is the star attraction at the brand’s regional distributor meets where he entertains the crowds through his unique style.

Sunil Gavaskar Motivates students of Lead School

We helped the edtech giant, Lead School rope in the cricket great and legend Mr Sunil Gavaskar for an all exclusive session for their students and community. Mr Gavaskar spoke on the importance of good communication and oral skills. How he has improved his communication over the years specially in his role as a media personality and commentator.

Licious Signs The Great Khali for ‘All You Can Meat Buffet’

In order to promote the unicorn meat delivery company Licious’ seasonal sale, we suggested a humorous and light hearted campaign with The Great Khali. The former wrestler is seen encouraging and promoting the brand’s mega “All you Can Meat Buffet” sale in a highly contextual manner. Khali’s big appetite and love for meat is known to all and therefore this was a natural homecoming. The campaign was amplified across leading print and social media outlets.

Level Up 11 becomes India’s first daily sports fantasy app to promote Horse Racing

Level Up 11 is an up and coming fantasy sports app in India and the first to promote and partner with the sport of horse racing. Level Up 11 recently partnered with Royal Calcutta Turf Club (RCTC) during the winter races 2022-23. The brand was showcased on the race course in Calcutta and also gained visibility worldwide on the live stream of the races. RCTC is India’s top turf club and recently celebrated its 175th year anniversary.

Fantasy sports brand League11 partners with cricketer Pragyan Ojha

League11 teamed up with ex Indian Cricketer Prgyan Ojha for an entertaining set of two live digital sessions with the brand’s fantasy Influencers and their audiences to discuss the best fantasy tips and predictions for the marquee series between India and South Africa which took place in 2022 in India. We managed to orchestrate the content piece so that League 11 could build trust and credibility within their audience.

Offbeat skill platform Frontrow partners with games streaming platform Rooter

FrontRow, an offbeat edtech platform promotes career opportunities in the fields of music, gaming, comedy, sports etc. We carefully curated Frontrow’s promotional media plan on the Rooter app to promote Frontrow’s esports and gaming course in unique ways to capture the direct gaming audience and to promote the rising esports culture.

Parimatch signs up Robin Uthappa as brand ambassador for cricket season 2022

Internationally proclaimed igaming company Parimatch has signed up ace cricketer Robin Uthappa as their brand ambassador to promote and strengthen their user base for Asia Cup / World T20 Cup 2022. Having recently called it a day from international and India cricket, Robin was a perfect fit for the brand to promote their offering via social and digital media. As part of the package, Robin featured in multiple pre match talk shows for Parimatch with sports anchor Suhail Chandhok.

Parimatch sponsors leading football content publisher Footballco (‘Goal.com’) for FIFA World Cup 2022 in Qatar

World’s most credible publisher for football related news ‘Goal’ has boarded Parimatch as the title and exclusive sponsor for their daily talk shows “Goal’s World Cup Prediction in partnership with Parimatch” and their marquee prediction segment “Parimatch Play of the Day”. Goal covered all matches of the global event from their studio in Qatar and distributed the same through their extensive social media channels and web platform. The prediction segment allowed Parimatch to display their live betting odds to the vastly engaged audience at Goal and redirect them to their portal. The campaign was strategically targeted to key geographies where the interest of the FIFA World Cup 2022 was significantly high. Branding elements like, in studio, verbal mentions by the hosts, live odds display, branded segment etc further integrated the brand messaging in the shows.