Sponsorship is a key driver for most partnerships in the sports industry. We work closely with rights holders and brands and create portfolios and offerings for value maximisation. In this fast changing sponsorship space, opening new and innovative activation doors is the need of the hour.
Digital and OTT has replaced TV viewers. Digital allows brands to personalise and customise their messaging and offers as per target geography and other demographics. This is most effective and relevant when it comes to running diverse campaigns at a given point of time. The possibility to systematically measure the success/failure of the campaign is what makes this medium the preferred choice of tech driven new age businesses.
Influencer marketing and social media is here to stay and all businesses need to welcome the same with open arms. Engaging personalities, creators, influencers to communicate your brand message and story to the users in multiple forms is the most relevant mode of engagement today in a one on one space. Herein, the influencer captures the individual attention of the user and influences their purchase intention.
Including your brand value and messaging in a contextual content form is the most organic way of connecting to the audience. Through the content, the brand is able to deliver its message and identity without explicitly doing so. Content Marketing helps in long term brand building and loyalty development. Associating with credible sport IPs is an evergreen form of marketing.
An industry worth more than a billion dollars today, the gaming ecosystem is evolving on a daily basis and penetrating to NCCS A, B & C audiences alike. Esports or electronic sports provides an endemic and functional opportunity for a brand to showcase its features to a captive audience which has a higher propensity to spend on gadgets, online subscriptions etc. The space is yet to explode and presents a good opportunity for a brand to come and take ownership of the space.
There is nothing that captures the essence of sport than live in-stadium atmosphere wherein you cheer with thousands of fans. In stadium advertising in sports captures the brand forever in the defining moment. Though a simple logo exercise, the brands are able to communicate to their audience via the active nature of the sport. The feeling of adrenaline rush, dream fulfilment, calmness, trust, energy all soaked in together in a day.
Large MNCs and business houses often engage celebrities to appear at their annual meets and parties. Through these engagements they create a ‘Wow’ moment for their workforce and it in turns helps to enhance motivation and work culture. Many celebrities are very eloquent speakers and share their anecdotes which act as good learning metaphors in a high pressure work environment.
Elevate your marketing strategy with effective Out-of-Home (OOH) advertising. Our expert team specializes in high-impact OOH campaigns that reach your target audience where they live, work, and play. Whether you’re looking for billboard advertising, transit advertising, or digital signage solutions, we’ve got you covered. Explore the endless possibilities of OOH advertising and watch your brand visibility soar.
